Given and Take: An SEO Vocabulary Lesson You Can't Afford to Miss
Given and Take: An SEO Vocabulary Lesson You Can't Afford to Miss
In the realm of search engine optimization (SEO), understanding the subtleties of grammar can give you an edge. One such grammatical concept that often confounds native English speakers is the past participle of "give." Given is the past participle of "give," and it plays a crucial role in forming perfect tenses and passive voice.
| Subject | Present | Past | Past Participle |
|---|---|---|---|
| I | give | gave | given |
| You | give | gave | given |
| He/She/It | gives | gave | given |
| Tense | Helper Verb | Past Participle |
|---|---|---|
| Present Perfect | have | given |
| Past Perfect | had | given |
| Future Perfect | will have | given |
Given is used to form passive voice sentences, which emphasize the object of the action rather than the subject. For example:
- "The SEO report was given to the client." (Passive)
- "The client received the SEO report." (Active)
By employing given effectively, you can create more precise and informative content that resonates with your target audience. When used correctly, given can enhance the readability, clarity, and persuasiveness of your SEO-optimized copy.
Success Stories
- A major e-commerce company gave away free samples of their new product and saw a 20% increase in sales.
- A SaaS provider gave users a 30-day free trial and acquired 10,000 new customers.
- A digital marketing agency gave away a free SEO audit and landed several high-paying clients.
In these examples, giving something of value (samples, trials, audits) helped businesses attract new customers, increase sales, and build strong client relationships. The power of giving extends far beyond the initial transaction and can fuel long-term growth and success.
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